Freestone

MARCH 4, 2024

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

JUNE 16, 2021

Describe the benefits for committee members and volunteers, for example, any training or leadership development, social/networking, and skills acquisition/practice opportunities. For example, “On average, four phone calls or Zoom meetings with members/prospects per month.” 2: Change the committee’s role from recruiters to advisors.

Committee 131

Committee Recruiting Recruitment Sample 131

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. Like IDFA, all association management professionals should use a variety of marketing tactics to reach as many prospects as possible.

Marketing 52

Marketing Social Media Directory Video 52

Delcor

APRIL 10, 2020

Like any governance initiative, the steering team needs to be vested with authority to develop recommendations that can be approved by senior leadership. When you get to the office, you open Microsoft Teams and notice a new Email Marketing channel message from your Marketing colleague.

How To 64

How To Guidelines Email Marketing Team 64

CMA Solutions

SEPTEMBER 30, 2022

(Communicating and promoting your association’s recent innovation would help jog their memories.) At CMA, we specialize in association management, membership outreach and member engagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform.

Association Software 52

Association Software Software How To Certificate 52

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. We want to create some thought leadership around full data analysis.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Host: Trade Show News Network.

Technology 370

Technology St. Louis Strategy Products 370

Fonteva

FEBRUARY 9, 2021

We at Astron Solutions are not association leaders ourselves, but we are experts in HR consulting. Not only do we have an array of association clients, but some of our staff have also held leadership roles themselves in associations, like President or VP of Finance. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

Associations Now

AUGUST 12, 2018

We now know over 85 percent of our membership views emails in a handful of ways and we can optimize our emails for those scenarios, increasing our email marketing success as well as member satisfaction,” said Marisa Kushner, CLARB’s Communications Specialist. From the experts at Protech Associates.

Tips 50

Tips Email Marketing Communications Tools 50

MemberClicks

MAY 17, 2022

From managing your members to creating valuable events and educational experiences for them, your organization has grown with the help of your small staff. An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members.

System 52

System Association Management Directory Software 52

Reid All About it

MAY 14, 2021

Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Legal Considerations for Nonprofits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Check it out: Embrace association management software. Delegate tasks across leadership. Embrace association management software. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Delcor

DECEMBER 11, 2019

Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. One of the newer roles is the Digital Product Manager. However, those positions are now in high demand.

Products 59

Products Team Email Marketing Maine 59

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Aptify

DECEMBER 6, 2017

You take this player for granted as long as they assist your marketing efforts. This silent supporter is your association management system (AMS), the hub of your association’s data. A content marketing strategy guides your decisions about the type of content you’ll provide to your different audiences.

Marketing 56

Marketing Software Content Process 56

Reid All About it

OCTOBER 11, 2019

Does your association have a blind spot on this one? Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. . – Organizer: Associations Catalyzing Entrepreneurship. .

DC 50

DC Washington Content Education 50

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Having designated leadership in charge of spearheading your membership program will allow them to focus on building the program, delegate important tasks to others, and become a central resource for questions about the program.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

DECEMBER 13, 2022

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email. Names, dates, prices, etc.

Tips 92

Tips eBook Email Marketing Price 92

Reid All About it

APRIL 23, 2021

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Learning to Swim with the Big Fish (Transitioning to Management). Host: Fridays@4.

Revenue 370

Revenue Strategy Content Education 370

Delcor

SEPTEMBER 26, 2018

What you need in your IT bag to manage a mission-critical technology system. In this post, I’m focusing on the association management systems (AMS), but your association or nonprofit relies upon a number of systems , which are likely owned by different people and departments.

System 61

System Software Team Technology 61

MemberClicks

JANUARY 6, 2022

Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. For mentors, it’s a chance to give back, help shape the future of their industry, and develop their own leadership skills. Learn more about association management software and how it can help you grow.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. For mentors, it’s a chance to give back, help shape the future of their industry, and develop their own leadership skills. Learn more about association management software and how it can help you grow.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

MARCH 31, 2017

Women in Leadership: 10 Tips on Getting to the Top. Bruce Hammond, CAE, senior account manager, Association Management Center. – Transitioning from Politics Post-Election: Career Opportunities in Associations. Emma’s Top Email Design Tips. Watch/participate live or view the recording. Host: ASAE.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. The IAL Launch Event for Compass: the Systems Map for Association Leaders. Host: Institute of Association Leadership.

Strategy 195

Strategy Content Education Tips 195